Welcome to Brandeye_eye Eyewear

By definition, Brandeye_eye is built on a clear and unwavering focus: to deliver branded eyewear, exclusively to the UK’s independent optical sector. We champion collections with identity, heritage, and design integrity. Quality brands that stand apart from both non-branded and readily available branded alternatives and bring a genuine point of difference to independent practices. Founded by Sara Walker, former director of a UK optical distributor, Brandeye_eye draws on deep industry experience and trusted global partnerships. Sara’s commitment to authentic brand relationships ensures that every collection we represent is carefully selected for its craftsmanship, commercial strength, and distinctive point of view.

By working solely with independent opticians, we protect the exclusivity of the brands we champion and empower practices to offer eyewear that truly differentiates them. In addition to our tailored service and first class customer service, our curated portfolio offers a broad variety of styles and price points, giving independent practices access to eyewear that is both unique and commercially compelling.

At Brandeye_eye, branded eyewear isn’t just part of our offering - it defines who we are. Trust us to bring you the brands, the stories, and the standout designs that will elevate your practice and reshape what eyewear can be.