New brands for Brandeye_eye...
2024: Since our founder, Sara Walker, decided to set up the Brandeye_eye optical sales agency in 2024, we've been overwhelmed by the level of support that we've received from customers, suppliers, and peers throughout the industry. It's enabled us to not only establish ourselves as a trusted optical supplier within the UK, but also to expand our portfolio with the acquisition of seven established and commercially irresistible brands, plus a delightfully stylish optical accessories brand which we are proud to partner with.
2025: At the start of 2025, we were delighted to re-establish our partnership with Area98 by adding Coco Song, CCS by Coco Song, and Inverso by Coco Song to our portfolio. Having previously been a UK ambassador for Area98 for more than five years, it was the perfect fit for all parties and the collections have been going from strength to strength ever since. Subsequently, in the autumn of 2025, we were delighted to announce the addition of Kaleos; known for being a contemporary eyewear brand that fuses fashion, design, and luxury into a single vision.
2026: At the beginning of 2026, we further strengthened our portfolio by renewing our partnership with Specs by Prue; a bold, colourful and expressive collection of eyewear named after its namesake, Dame Prue Leith. Dame Prue describes her latest collection as "truly my best specs yet". Additionally, soon into the year, we added another of Area98's stunning collections; La Matta - a bold and vibrant brand known for its use of animal prints and intricate detailing. Further still, and owing to the success of the Kaleos eyewear collection, Kaleos Kids eyewear has been added to our growing portfolio. Offering expressive shapes and colours that celebrate confidence and curiosity for the next generation, Kaleos Kids eyewear is considered a valuable addition to our catalogue. Finally, we are delighted to now offer Theia Eco Lens Scarves; practical, stylish and chic.
Add to this our original brands of Avanti, Project Green, Eclipse, and Kaleyedoscope, and we are confident that we have a wonderful curation of brands which offer variety, appeal, and exclusively to the independent optician.
New brands since 2025...
Coco Song Eyewear
Coco Song eyewear represents the perfect fusion of jewellery craftsmanship and artistic mastery, creating rare and precious masterpieces.
CCS Eyewear by Coco Song
CCS eyewear embodies elegance and individuality through delicate colours, light shapes, natural elements, fine details, and timeless craftsmanship.
Inverso Eyewear by Coco Song
Inverso eyewear balances structure with artistry. Natural elements within the acetate add tactile, organic depth, turning each frame into a refined expression of individuality.
Kaleos Eyewear
Kaleos redefines contemporary eyewear by uniting fashion, design and luxury in a singular vision. Its distinctive structure fuels continuous innovation, setting the brand apart with clarity and purpose.
Specs by Prue Eyewear
Specs by Prue is a bold eyewear collection inspired by Dame Prue Leith’s lifelong love of glasses and colour. Dame Prue embraces eyewear as fashion, expression, and personality.
La Matta Eyewear
La Matta crafts distinctive eyewear defined by vivid animal prints, radiant colour blends and subtle pearlescent textures. Each frame balances sophistication with a touch of wild energy.
Kaleos Kids Eyewear
Kaleos Kids eyewear transforms every frame into a vibrant playground of ideas, blending creativity, comfort, and a touch of luxury to spark young imaginations.
Theia Eco Lens Scarves
Theia Eco Lens Scarves elevate everyday eyewear care with a blend of sustainable materials, refined design, and effortless practicality.
